Value propositions are a staple of sales and marketing. It’s hard to start a sales conversation if the potential buyer doesn’t understand how a product or service adds value in a way that is different from other options.
One of the keys to standing out in a competitive sales arena is to discover, communicate, and amplify your greatest strength as your individual value proposition. If you don’t have a strong value proposition, you will surely land in the prospect’s “no” pile.
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