As a part of a special series to help launch Duct Tape Selling we’ve asked the marketing experts at many of the valuable resources mentioned in the new book to teach us a thing or two about selling. Udemy is mentioned in chapter 8 – Create an Expert Platform. Enjoy the below post from Danielle Leslie from Udemy.
You’ve probably never thought about teaching online. But, if you’re an expert at something, the knowledge hiding in your head, workplace, book, ebook, or school demands a bigger audience. Think of teaching online like blogging a decade ago. Although blogging now seems like a pretty mainstream activity, were you blogging in 2004? I certainly wasn’t. Do I wish I started a successful blog in 2004? Yes, I do!
Turns out, teaching online can be an even more successful way to get yourself out “there” than blogging. Here’s why:
Three Giant Reasons to Teach Online – Today
1) Reach a Bigger Audience
Teaching online is a super-flexible way to share your knowledge, message, and expertise with a much bigger audience. You’ll never pack a bag or board a plane, but you can reach an audience anywhere in the world right from the comfort of your living room.
2) Demonstrate Expertise and Leadership
With online teaching, you, your ideas, and your courses are instantly visible and accessible. Thanks to video, you have a three-dimensional way to introduce yourself and demonstrate knowledge to outside audiences. Not only is teaching online courses indisputable evidence of confidence and good communication skills—it’s a great way to demonstrate high levels of leadership, creativity, commitment, and resourcefulness. By using your initiative to build and market a polished multimedia course, you are increasing your value to employers, customers, and clients.
3) Make Money Teaching Online
If you’re interested in supplemental income, you can earn enough teaching online to fund a 25-day vacation or support a family of four. And, there are no set hours for teaching online, so you can create a course and work with students when it’s convenient for you.
Depending on where you decide to teach online, average online instructor earnings can be $7,000 per instructor with some instructors earning over $100,000 per year. Imagine being able to say you’re teaching over 5,000 students online. What a positive impact on your credibility and livelihood!
OK, so how do I get started?
Getting started teaching online may seem difficult for the uninitiated. Make no mistake, you’ll need to go through a little trial and error with, topics, tools, and ways to communicate. The first step is to decide what to teach. What are you an expert in?
After you pick a topic, you’ll need to prepare your course and get a few pieces of equipment.
- Pick your platform for creating and publishing your course. Depending on your needs, you can choose to self-host your course or find a publishing platform. If this is your first online course, then I would recommend finding a platform like Udemy that provides course creation resources and a publisher tool. By choosing a platform, you can also avoid worrying about processing payments, website bugs and tech issues, student refunds, and building your sales page from scratch.
- Find a community or accountability partner. If you’re like me, your likelihood of completing a project goes up by a multiple of ten when you enlist encouragement from other people. Partner up with a friend or plug into an existing community of instructors, such as Udemy Studio.
- Outline your world-class course! Organizing everything you know about your course topic will be overwhelming at first—especially if you’re starting from scratch. Here’s a quick tip: Start with the end. Break your topic into chunks, and for each chunk, ask yourself: What is the one action I want my students to take after watching this part of my course? Or, alternatively, what is the one thing I want them to understand?
- Choose your format and record your course. Decide which combination of formats you’ll use: in front of camera, screencasts, people acting out scenarios, presentation slides, video animation, etc. And don’t stress out about the equipment! You can record your course with as little as your computer, your iPhone, an iPhone tripod, and an affordable microphone.
So, what do you say? Will you be one of the pioneers in online teaching, or will you look back on this day four years from now and wish you had started creating your course today?
Danielle Leslie is the Instructor Promotion Manager at Udemy.