As a part of a special series to help launch Duct Tape Selling we’ve asked the marketing experts at many of the valuable resources mentioned in the new book to teach us a thing or two about selling. Piktochart is mentioned in chapter 7 – Teaching Sells. Enjoy the below post from Piktochart.
Infographics are increasingly being included in a marketers’ arsenal. Deceptively, they look like something made for pre-schoolers with its bright clip art and playful copy. Even so, infographics are increasingly being used in boardrooms, notice boards, blogs and social media. Here’s why you need to get on it too.
Tell visual stories
There are two parts to why images work: processing efficiency and expressive potential.
Processing efficiency refers to how quickly and accurately the brain processes visual stimuli. Words are difficult – they are symbols which need decoding. Words take time to be read and understood. A good image or icon encapsulates all of that in one neat frame.
Expressive potential. Images do wonders to making things memorable and understood. We all have Kodak moments – we save memories as pictures. Images allows us to explain, simplify and expand on concepts in ways which text cannot. More information in this Microsoft blog (Warning: Wall of text. Ha!)
Research has shown that people are able to pick out visual details at 90% accuracy as reported by Fast company. And we have the numbers to prove it. Here are 19 statistics from Hubspot proving that you need visual content. Our favourite being that publishers who use infographics grow in traffic an average of 12% more than those who don’t.
And infographics are just that: versatile pieces of visual art which are attractive, compelling people to share them.
Caption: It was sunset. I watched with an unwavering gaze, as a fiery red orb of light slowly sank beneath the horizon, and threads of light lingered in the sky, mingling with the rolling clouds, dyeing the heavens first orange, then red, then dark blue, until all that was left of the sunset was a chalky mauve, and then that melted away in turn as stygian darkness took over the sky. Sequin-silver stars like the glowing embers of a dying fire winked down at me, illuminating the atramentous curtain of sky, and then suddenly the clouds parted, and I found myself looking at a lustrous, argent disc casting brilliant rays of moonlight onto the dark grounds
Source: Warren Ho for Descriptionari
Make Data Beautiful
When you visualise data, patterns emerge, analysis is made easier and insights are revealed. Information is suddenly sticky. People tend to remember a graph trend better than they would actual numbers.
Infographics are getting into meeting rooms and boardrooms. BIG DATA is now a real thing. Technology has empowered the harvesting and analysis of data. And corporations are relying on them ever more for making decisions. See this report by KPMG.
People are being more cynical hence the need to show them the numbers. The proof being in the pudding. Hence infographics. Put your information in one place. Present data visually.
Throw out the numbers and the boring charts, forget dry data. Present your reports and information in a way which is memorable and sticky – use an infographic.
Everyone is putting themselves out there in the world of self promotion and social media marketing. We are all vying for the same clicks, the same shares and the same eyeballs. It’s a competitive game. And that’s why you need to stand out.
The typical ROI expectation for an infographic is to have others share it as one can easily do online. Sharing them means it spreads. It takes a life of their own – popping up on newsfeeds and landing pages of social networking sites everywhere.
Tweets with images are more likely to be retweeted (Dan Zarella of Hubspot). Also images on Pinterest have long life – they keep getting repinned years after they are first pinned (Canva Blog). Your infographic, being sharable is likely to induce the viral factor. Unleash it into the open and watch the leads keep coming your way.
Some infographics also come SEO-able. When embedded properly, search engine bots are able to run through them to improve search rankings. So when people search and socialise on the web, your infographics will drive them back to you making infographics an effective medium for content marketing.
If you haven’t yet, it’s time to get started with creating your infographic. Pick a topic you are passionate about and start creating your infographic. Need inspiration? Here are some of our favourites.
And if you haven’t had the time to read the wall of text above, I’ve summarized them for you in an infographic. Check it out:
Piktochart is an easy to use editor which allows you to create infographics. It’s super easy to use – you can include charts, maps and videos making your infographic ever more interactive. Sharing your Piktocharts are easy to do too. There are easy tools included to email, embed and share on social media. In all, a great package for creating high quality infographics without spending time learning complicated editors like Illustrator. Win? Get on it – www.piktochart.com.