As a part of a special series to help launch Duct Tape Selling we’ve asked the marketing experts at many of the valuable resources mentioned in the new book to teach us a thing or two about selling. Chatroll is mentioned in chapter 12 – Finish the Sale. Enjoy the below post from Arlen Panchoo from Chatroll.
Your satisfied customers are one of your most valuable marketing resources. But that resource often goes underleveraged. Those customers have already paid for your product or service, tried it and liked it. If given the chance, they will tell others. Star ratings and online reviews have shown how powerful word-of-mouth can be when it comes to landing sales with new customers. But getting satisfied customers to speak up and making sure potential customers see and hear those raving reviews can be a problem. Video webcasts with live chat can really help to bring your satisfied customers together in one place, encourage them to be vocal, and connect them with your potential customers.
Let others do the selling for you
With the webcast, you give your potential customers the unique opportunity to interact with existing customers and with you. They get to ask questions and receive instant feedback. They see that you’re offering something genuine. And they get those word-of-mouth reviews from real people in real-time, which help to build trust. Webcasts are not only fun and interesting – providing quality online content for viewers – but with a real-time chat component, customers are immediately engaged in an interactive environment.
Branding that can’t be missed
The live webcasts also help to develop and reinforce your brand. Not only do you get people familiar with visiting your website (where the webcast is hosted), but through the content of the webcast you can convey personality and explain your unique market proposition. In this way, webcasts are a valuable marketing tool since you control all the video content, you can make adjustments on the fly, and you can ensure that no valuable information or promotions are missed. You also demonstrate that you are accessible and you listen to what your customers have to say.
The opportunity for an instant sale
Now that your potential customers are convinced and are ready to make the purchase, you can provide a link on the same page as the webcast or in the chat for eager customers to make an instant purchase. This way, the webcast itself becomes a marketing opportunity for direct selling as soon as a customer decides to make the purchase. Or perhaps some potential customers aren’t quite ready, but they want to learn more. Providing a link that lets customers sign up for your newsletters or future promotions allows you to keep in contact with those interested people and broadens your customer reach.
What if people want more?
Following the sales-focused webcast, many organizations choose to have periodic webcasts to keep their customers informed and updated. Ongoing webcasts allow customers to share their experiences and successes, or receive feedback and assistance as needed. The webcasts help to create a real online community of people who believe in your product or service, and are ready and willing to share what they know to help others reach their goals.
Chatroll is a cloud-based, real-time chat solution that works alongside any live streaming video to deliver truly engaging online experiences. Simply embed the Chatroll module next to any video stream to give audience members real interaction around your video event, building a deeper connection between you and your audience. Social media integration, including Facebook and Twitter login and promotion, lets you reach more people and grow your audience. Comprehensive moderation features give you complete control of your events and Chatroll’s analytics and reporting tools give you comprehensive ways to understand your audience’s level of engagement.