As a part of a special series to help launch Duct Tape Selling we’ve asked the marketing experts at many of the valuable resources mentioned in the new book to teach us a thing or two about selling. Twilert is mentioned in chapter 10 – Mine Networks. Enjoy the below post from Beth Gladstone from Twilert.
Sales teams are increasingly using social listening to generate leads and find business opportunities. While every social channel plays its role, Twitter is often the best vehicle for this.
Known as the ‘thought’ channel, users are much more likely to speak openly about a problem on Twitter than they would on Linkedin or Facebook. This provides a direct line into the needs, concerns and loyalties of a prospect which, when used right, can be a great foundation for connecting with them.
To gather this information, all you have to do is monitor the tweets of prospects, competitors and other influencers within your market. This may seem time consuming at first, but there is help available.
This guide will give you all the knowledge you need to start generating leads from Twitter Search.
Firstly, what is Twitter search?
Twitter Search allows you to search for tweets by keyword, hashtag, user, location, date and even sentiment, just like a search engine. The searches can be carried out in the Twitter ‘search’ box, or by using automated API tools, such as Twilert which monitor Twitter around the clock and email the results to you on a regular basis.
How does it work?
To use Twitter search effectively, you first need to learn about Search Operators. These are the simple commands which help to refine your results. There are a wide variety of operators available, each one representing a specific action.
We’ve listed some popular examples below:
- OR: as in, find me tweets containing Taco Bell OR Tacobell
- AND: such as, only find me tweets that contain both the phrases Yoga Centre AND San Francisco
- Question mark (?): as in, find me tweets that contain a specific keyword/phrase, asked as a question e.g: Steak restaurant ?
- Exclusion (-) : as in, find me results that contain a specific keyword/phrase but exclude a second keyword/phrase or user such as: Hilton -Paris
- Quotation marks (“ ”) : find me results that contain an exact phrase match such as: “Hollywood Bar”