CRM software is becoming a more and more indispensable tool for businesses of all sizes.
A 2013 study by Nucleus Research identified that every $1 spent on CRM software yields $5.60 in revenue. Not surprisingly, with even the potential of that kind of return on investment, the appetite for CRM software is increasing. Another recent article predicted that CRM software will be a $36.5B market by the year 2017.
In other words, the CRM software boom is on.
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