Just a few years short years ago marketers were still heavily focused on broadcasting their message to create demand for their products and services.
Today, a kinder, gentler form of marketing called inbound marketing relies primarily on the creation and distribution of content in an effort to “be found.”
The foundation of the inbound approach is based to use heaps of content to draw people into you marketing funnel. And, while this has proven effective, many marketers simply interpret this to mean you create more demand by creating more content.
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