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A new paradigm gives salespeople the tools to think and act more like successful marketers
The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise.
Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships.
Jantsch flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery.
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Here’s what people are saying about the book
Duct Tape Selling explores several counterintuitive routes to sales success, but it starts with the most important skill of all: listening. If we want to move others— with our ideas, our products, our services, or even ourselves—we have to slow down and understand what our counterparts are saying. And if you listen to John Jantsch, you’ll learn the attitudes and abilities required to master the new world of sales.
Daniel H. Pink, author, To Sell Is Human and Drive
Duct Tape Selling holds answers for how real world salespeople can connect and stick with real world customers to make real world sales and profits. If you’re tired of seeing your sales fall apart, John Jantsch has the real world answers.
Jeffrey Gitomer, author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling
Duct Tape Selling does a fantastic job defining Why the world of Sales has changed, What the new world of Sales looks like and How to become a Modern Sales Professional who thinks like a Marketer and Sells like a Superstar.
Jill Rowley, Social Selling Evangelist, Oracle
Duct Tape Selling totally reframes the sales process, showing sellers how to leverage marketing strategies to connect, build value, and win more business.
Jill Konrath, author, Agile Selling and SNAP Selling
In Duct Tape Selling, John Jantsch brings the concept of inbound selling to life with practical, actionable advice that can help turn any sales rep into a sales superstar. From effective storytelling to optimizing your social profile for success, John’s advice will give aspiring and existing salespeople alike the tools, context, and information they need to meet the needs of twenty-first-century buyers.
Brian Halligan, Hubspot CEO and co-author, Inbound Marketing